Design Director, Designer
Brand identity for the Postal Customer Council, a USPS® affiliated organization providing information and best practices for achieving cost-effective and profitable mailing, education, and training for businesses large and small.
Deliverables include brand identity, art direction, creative strategy, design, motion, and print.
Work completed at MRM.
Over the past 50 years the PCC has grown to become far more than the business mailer organization it was when it launched by offering leaders more support across all aspects of business. A new identity was created to signal this growth while capturing the heritage, connection, and innovation of the organization.
The new monogram style mark speaks to the underlying characteristics and values of the PCC while retaining core connections to their roots in a timeless expression positioning them for their next 50 years.
Team: Rob Seale, Petra Magno, Joshua Lepley, Brianna Hunt, Regina Raphael, Tina Braun, Rohanie Singh, Tony Jones, Daniel Carlsson.