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Alabaster Coffee Roaster

 

Designer, Creative Director

Brand refresh for Alabaster, a beloved regional cafe and roastery in Pennsylvania.

Deliverables include visual identity, creative direction, creative strategy, packaging, print, environmental, and digital.

Work completed at Applied Ambition.

 
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Alabaster Coffee Roaster & Tea Co. was launched nearly a decade ago on a love for quality coffee and a shoestring budget. Since then it’s become a pillar of the community, cultivating relationships with patrons and businesses alike under the leadership of two stellar human beings.

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The shop has had great success and incredible growth over the years. The brand refresh reflects a coffee shop that has “grown up” in a sense, putting the human connection, the community, and the maturity of the company at the forefront of the brand.

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