Creative Director, Designer
Brand identity for Cobra Chai, helping a chai beverage stand out in a world dominated by coffee.
The legend of Cobra Chai draws inspiration from the fearless power of the cobra. Just as the cobra rises with confidence and commands respect, Cobra Chai represents boldness and strength in the world of chai. A symbol of uncompromising flavor, it delivers a daring and robust taste, crafted for those who seek an authentic and unapologetically bold chai experience. To capture this spirit, we designed an identity that reflects the power and boldness of Cobra Chai, intentionally breaking category norms with unapologetic confidence.
→ Deliverables: brand identity, art direction, creative strategy, design, collateral, and print.
→ Work completed at Applied Ambition.