I’m Joshua Rand Lepley, a multidisciplinary designer and maker with expertise in brand identity, campaigns, and experiences across digital, physical, and experiential mediums.
/ WHAT I DO /Strategic brand and identity design for start-ups and companies, combining multidisciplinary creativity with results-driven execution.
My work is informed by a diverse, hands-on career. I’ve launched multiple products to market, overseen large-scale construction projects, and led custom fabrication ventures. I’ve also taught carpentry and woodworking, and explored tangible, hands-on experiments—from brewing and wild fermentation to testing biofuels for heating and transportation. This foundation gives me the confidence and range to take on new challenges, connect strategy, design, and execution, and see ideas through from concept to real-world outcomes.
/ CLIENTS & COLLABORATORS /Amazon, Apple, Collins, Google, Gretel, Huge, IDEO, Instrument, JKR, Netflix, Nike, Saatchi & Saatchi, Target, YouTube…
I’ve worked directly with these brands and collaborated with world-class studios and agencies, delivering projects of all scales across brand identity, campaigns, and experiences. Each engagement reflects hands-on design, strategic thinking, and execution with real-world impact.
/ GUIDING PRINCIPLES /-
“If you can design one thing, you can design everything.” ~Massimo Vignelli
I approach every challenge as an opportunity to apply creativity across disciplines, bringing clarity and cohesion to complex systems.
-
“Art is choosing to do something skillfully, caring about the details, bringing all of yourself to make the finest work you can.” ~Rick Rubin
Attention to detail and care is central to my work. Every project, from a global campaign to a single business card, receives the same thoughtful, high-quality execution.
-
“Regard it as just as desirable to build a chicken house as to build a cathedral.” ~Frank Lloyd Wright
No project is too big or too small. I bring curiosity, courage, and care to every opportunity, delivering results that exceed expectations.
/ HOW I WORK /I take an agile approach, working directly with brands and companies, as well as studios, agencies, and in-house teams. Applied Ambition is the design practice through which I operate client engagements. It allows me to scale teams, collaborate with other creatives, and take on larger, more complex projects when needed.