I was part of a very small team that overhauled the in-store customer experience from floor to ceiling. While I worked on projects across the store, much of my time was spent working on the Baby (because I have kids) and Health departments. In addition to updating the overall visual aesthetic and wayfinding across the store, we integrated buyer data across a range of departments to increase the ease of shopping for the customer. 

Studio: Saatchi & Saatchi / Creative Director: Blake Enting