Design / Art Direction
Tripify required a new look that would usher them into the present day after undergoing a name change and strategy shift. Working independently, I created an identity system that is a subtle nod to the golden age of travel. The logo itself is a minimalist interpretation of a compass which was made using the counter space of the “y” married with a modern day san-serif typeface. This simple mark allows for a very expandable system of color, photography, iconography and bold fonts which harken the printed materials of days past.
Scope: Design strategy, visual identity, brand guidelines, brand book, print, digital, OOH.
Studio: Hello-Rand™ for Barker
Creative Director: Sandi Harari