Designer / Art Director
The Barrne is a newly opened barre and yoga studio in...that's right...a barn located just outside of town in a very serene, rural setting. I had the pleasure of working with the founders on not only the design an art direction of their new endeavor but also naming and messaging. The overall idea [if it's not obvious] was to play on the words 'barn' and 'barre'. Using this unique name I then gave the studio a vis ID that's unexpected and not the typical health/yoga studio style. -- Work is ongoing.