Design / Art Direction
While freelancing at BuzzFeed I lead the Tasty brand refresh. Starting with the watercolor illustration as a foundation, I built on that visual language to refine the logo. Once the new mark had been resolved I moved forward creating a set of logos for various uses including digital, metal stamping, print, and engraving as well as refining the logos of each of the 8 Tasty sub-brands. Additionally I created a comprehensive style guide showing rules and usage across all touchpoints as well as developed packaging for their first product collaboration with Walmart.
> Style Guide
Scope: Design strategy, identity design, branding, print, brand guidelines, packaging, presentation.
Studio: BuzzFeed Product Labs