Super Saturday Night --->
Creative Direction / Design
Year after year, DIRECTV throws the premiere party/concert experience of the Super Bowl weekend. More than 7,000 guests including celebrities and athletes attend this very exclusive, bespoke event. Instead of erecting a massive temporary building for 2018, we worked with a production company, a MPLS land developer and countless others to renovate the Minneapolis Armory for our event.
My team and I were responsible for designing and developing the identity and accompany visuals that would set the tone for the event. Borrowing cues from the old Art Deco building and marrying them with visuals from J Lo, we created a visual identity the spoke to both the artist and the space. We then translated our identity work across print, digital, motion and numerous other touchpoints across the venue. Working very closely with various production and media teams we created experiential installations, large scale projected animations and intimate environments for celebrities, athletes and other VIP guests.
Scope: Design strategy, visual identity, print, animation, projection, experiential, environmental.
Studio: AT&T Creative Group