Super Saturday Night --->
Creative Direction / Design
Year after year, DIRECTV throws the premiere party/concert experience of the Super Bowl weekend. More than 7,000 guests including celebrities and athletes attend this very exclusive, bespoke event. In 2018, we partied at the newly renovated Minneapolis Armory, our event was the inaugural show in the space. Starting with the development of the visual identity, we wanted to celebrate the Art Deco architecture of the building in a subtle way, while also visually connecting our work with J Lo’s roots and humanitarian efforts.
Scope: Visual identity, print, animation, projection, experiential, environmental.
Studio: AT&T Creative Group