---> Super Saturday Night
Creative Direction / Art Direction / Design
Super Saturday Night is an exclusive annual Super Bowl party hosted by DIRECTV. In 2018, SSN featured a live music performance by J-Lo, the event’s visual identity seamlessly integrated the look and feel of her new single with the integrity of the AT&T brand. The resulting design featured lush flowers and leaves as a tribute to the Puerto Rico hurricane relief effort J-Lo was spearheading during the event.
Design strategy, event branding, print, animation, projection, experiential, environmental.