Pura Paletas

Pura Paletas --->


Art direction / Design
Oftentimes with handmade and homemade products, the branding and packaging reflects the same qualities. Pura Paletas is an all-natural, handmade, boutique frozen popsicle company made from a variety of fresh fruits and other healthy ingredients.

Building the identity on the fresh ingredients created a vibrant, playful, yet modern identity system that captures the life and vibrancy of Latin American culture.

Scope: Design strategy, visual identity, illustration, print, digital. 
Studio: HelloRand