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Pura Paletas

---> Pura Paletas

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Art Direction / Design
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Pura Paletas is an all-natural, handmade, boutique frozen popsicle company made from a variety of fresh fruits and other healthy ingredients. Building the identity on the fresh ingredients created a vibrant, playful, yet modern identity system that captures the life and vibrancy of Latin American culture.

Scope: Design strategy, visual identity, illustration, print, digital. 
Studio: Hello-Rand™

 

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