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Designer / Art Director

Industry City is an extremely eclectic and inspiring community located in Sunset Park, Brooklyn. Startups, makers and large companies like West Elm call Industry City home. With this incredible diversity of business comes the difficult task of cohesive branding and wayfinding. I was tasked with creating a Brand Standards Manual that would stitch all this diversity together into one flexible and cohesive document. The outcome was praised by the property developers and immediately put into use.