ENVIRONMENTAL / EXPERIENTIAL -------->
Working alongside a freelance creative director I helped design the 'Honey Billboard' for Honey Nut Cheerios. The structure was built using real working bee hives in Florida for an event in conjunction with BuzzFeed. The honey collected using the billboard was used to create a limited run of Honey Nut Cheerios for attendees and the media.
'Billboard Creates Quite The Buzz'
'There's A Billboard Made Of Beehives And It's Producing Honey'
Studio: Saatchi & Saatchi NY / Creative Directors: Marc Thorpe and Blake Enting