The Honey Nut Cheerios "Living Billboard" was constructed on a Florida farm as part of an event with BuzzFeed. The structure was made of working bee hives and collected honey for use in a limited edition cereal.
> Environmental, experiential, OOH, print.
> 'Billboard Creates Quite The Buzz'
> 'There's A Billboard Made Of Beehives And It's Producing Honey'
Studio: Saatchi & Saatchi NY
Creative Directors: Marc Thorpe and Blake Enting