Designer / Art Director
On January 10, 2016 the then President Elect referred to BuzzFeed as a 'Failing Pile of Garbage' during a press conference. At the wrap of the televised event the team quickly got to work creating a line of merchandise based on Donald Trump's quote including bumper stickers, t-shirts, and a limited edition trash can. The Shop BuzzFeed site was revamped with a new hero image that also served as the design for social posts across a variety of platforms.
Almost immediately 'Failing Pile of Garbage' merch started trending on Twitter and news about what BuzzFeed was doing popped up across the web. In ten hours, BuzzFeed had sold $25,000 worth of merchandise and all money raised was to benefit the 'Committee to Protect Journalists'.
Studio: BuzzFeed Product Labs / Creative Director: Viresh Chopra