Design / Art Direction
CottonLip is an all natural, CBD oil infused, Hemp based lip balm that I created and produced. After naming the product, which is a play on “cotton mouth”, the idea that the lip balm will make your lips soft [as cotton] and the chill effect of CBD I wanted the product to look modern and relevant in it’s design. The pink and green color palette speaks to the benefits and ingredients of the balm while Helvetica Neue Light brings a fashion-esque, industrious quality to the product. Currently still under development to be launched across New York City in early 2019.
Scope: Design strategy, visual identity, naming, product design/development, print, packaging.
Studio: Hello Rand