---> BuzzFeed Product Labs
Design / Art Direction
Several years back BuzzFeed took a step into the consumer products world by launching BuzzFeed Product Labs. This new endeavor would routinely launch new ideas in a matter of days in order to capitalize on the social aspect of the new product.
I created an identity system for Product Labs consisting of custom wordmark and monogram that speaks to the unique journey of a product through the varying stages of manufacturing. Building on that visual language, other assets where created such as the “machine”. This pattern incorporates a multitude of icons, symbols and products which when animated creates a fun, Dr. Suess-like factory.
Scope: Design strategy, visual identity, print, digital.
Studio: BuzzFeed Product Labs
Creative Director: Viresh Chopra