Designer / Art Director / Illustrator
In 2014 Alabaster won second at 'America's Best Espresso' in NYC. After securing their win and seeing their old packaging alongside some well known contenders they knew they needed an upgrade. That's when they hired me to elevate their look. A new bag was sourced for it's shape and texture, then the information hierarchy was set so coffee enthusiasts could quickly discern the important info they'd like to know. The end result is a minimalist, industrial-chic package that can proudly stand with the big companies. Since redesigning their packaging I've worked on numerous other projects such as illustration, iconography and branding.
The Dieline - Roast Magazine - TrendHunter - Communication Arts